Steve Jobs on Technology and School Reform

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The untimely loss of 56 year-old Steve Jobs and the obituaries that followed reminded me of  what he told interviewers about technology and school reform. Jobs recorded these interviews in the mid-1990s before he returned to Apple as CEO in 1997.

Gary Wolf from Wired magazine interviewed Steve Jobs in 1996:

Could technology help by improving education?

I used to think that technology could help education. I’ve probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I’ve had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.

It’s a political problem. The problems are sociopolitical. The problems are unions. You plot the growth of the NEA [National Education Association] and the dropping of SAT scores, and they’re inversely proportional. The problems are unions in the schools. The problem is bureaucracy. I’m one of these people who believes the best thing we could ever do is go to the full voucher system.

I have a 17-year-old daughter who went to a private school for a few years before high school. This private school is the best school I’ve seen in my life. It was judged one of the 100 best schools in America. It was phenomenal. The tuition was $5,500 a year, which is a lot of money for most parents. But the teachers were paid less than public school teachers – so it’s not about money at the teacher level. I asked the state treasurer that year what California pays on average to send kids to school, and I believe it was $4,400. While there are not many parents who could come up with $5,500 a year, there are many who could come up with $1,000 a year.

If we gave vouchers to parents for $4,400 a year, schools would be starting right and left. People would get out of college and say, “Let’s start a school.” You could have a track at Stanford within the MBA program on how to be the businessperson of a school. And that MBA would get together with somebody else, and they’d start schools. And you’d have these young, idealistic people starting schools, working for pennies.

They’d do it because they’d be able to set the curriculum. When you have kids you think, What exactly do I want them to learn? Most of the stuff they study in school is completely useless. But some incredibly valuable things you don’t learn until you’re older – yet you could learn them when you’re younger. And you start to think, What would I do if I set a curriculum for a school?

God, how exciting that could be! But you can’t do it today. You’d be crazy to work in a school today. You don’t get to do what you want. You don’t get to pick your books, your curriculum. You get to teach one narrow specialization. Who would ever want to do that?

These are the solutions to our problems in education. Unfortunately, technology isn’t it. You’re not going to solve the problems by putting all knowledge onto CD-ROMs. We can put a Web site in every school – none of this is bad. It’s bad only if it lulls us into thinking we’re doing something to solve the problem with education.

Lincoln did not have a Web site at the log cabin where his parents home-schooled him, and he turned out pretty interesting. Historical precedent shows that we can turn out amazing human beings without technology. Precedent also shows that we can turn out very uninteresting human beings with technology.

It’s not as simple as you think when you’re in your 20s – that technology’s going to change the world. In some ways it will, in some ways it won’t.

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In 1995, Daniel Morrow of the Smithsonian interviewed Jobs. Excerpts follow.

DM: Some people say that this new technology maybe [the most important thing in schools]….

SJ: I absolutely don’t believe that. As you’ve pointed out I’ve helped with more computers in more schools than anybody else in the world and I [am] absolutely convinced that [it] is by no means the most important thing. The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can. The elements of discovery are all around you. You don’t need a computer. Here – why does that fall? You know why? Nobody in the entire world knows why that falls. We can describe it pretty accurately but no one knows why. I don’t need a computer to get a kid interested in that, to spend a week playing with gravity and trying to understand that and come up with reasons why.

DM: But you do need a person.

 SJ: You need a person. Especially with computers the way they are now. Computers are very reactive but they’re not proactive; they are not agents, if you will. They are very reactive. What children need is something more proactive. They need a guide. They don’t need an assistant. I think we have all the material in the world to solve this problem; it’s just being deployed in other places. I’ve been a very strong believer in that what we need to do in education is to go to the full voucher system. I know this isn’t what the interview was supposed to be about but it is what I care about a great deal.

 DM: This question was meant to be at the end and we’re just getting to it now.

 SJ: One of the things I feel is that, right now, if you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part. What happened was that mothers started working and they didn’t have time to spend at PTA meetings and watching their kids’ school. Schools became much more institutionalized and parents spent less and less and less time involved in their kids’ education. What happens when a customer goes away and a monopoly gets control, which is what happened in our country, is that the service level almost always goes down. I remember seeing a bumper sticker when the telephone company was all one. I remember seeing a bumper sticker with the Bell Logo on it and it said “We don’t care. We don’t have to.” And that’s what a monopoly is. That’s what IBM was in their day. And that’s certainly what the public school system is. They don’t have to care….

The market competition model seems to indicate that where there is a need there is a lot of providers willing to tailor their products to fit that need and a lot of competition which forces them to get better and better. I used to think when I was in my twenties that technology was the solution to most of the world’s problems, but unfortunately it just ain’t so. I’ll give you an analogy. A lot of times we think “Why is the television programming so bad? Why are television shows so demeaning, so poor?” The first thought that occurs to you is “Well, there is a conspiracy: the networks are feeding us this slop because its cheap to produce. It’s the networks that are controlling this and they are feeding us this stuff but the truth of the matter, if you study it in any depth, is that networks absolutely want to give people what they want (original emphasis) so that [they] will watch the shows. If people wanted something different, they would get it. And the truth of the matter is that the shows that are on television, are on television because that’s what people want. The majority of people in this country want to turn on a television and turn off their brain and that’s what they get. And that’s far more depressing than a conspiracy. Conspiracies are much more fun than the truth of the matter, which is that the vast majority of the public are pretty mindless most of the time. I think the school situation has a parallel here when it comes to technology. It is so much more hopeful to think that technology can solve the problems that are more human and more organizational and more political in nature, and it ain’t so. We need to attack these things at the root, which is people and how much freedom we give people, the competition that will attract the best people. Unfortunately, there are side effects, like pushing out a lot of 46 year old teachers who lost their spirit fifteen years ago and shouldn’t be teaching anymore. I feel very strongly about this. I wish it was as simple as giving it over to the computer.