Old and New Ads for Computer Hardware

Even though I try to avoid looking at ads on billboards, television, in newspapers and magazines, and at  websites, it is inevitable that I see them for the millisecond in my mind’s eye. And that is all the time advertising writers need.

Ad copy writers tell viewers  of the unique features of the product compared to competitors (e.g., cost, speed, simplicity of use) and the benefits you will gain from buying it (e.g., efficiency, productivity). Ad writers also try to create positive feelings surrounding the product such as being the first to get the product, or keeping up with the crowd, or  being associated with an admired figure or that it will attract attention from the opposite sex should you buy the product. Psychologists point out that the best ads create positive feelings in viewers leading to increased sales.

In looking at ads for computer hardware over the past 40 years, one can see the features that ad writers stressed, the positive feelings they sought to create, and how many companies were in the hardware market then and are now gone.

Here is a sampling.


1st personal computer 1980

Franklin ad

success starts with computer

two bytes--girls



robots using disks

That was then. What about ads for computer hardware now? Check out contemporary ad writers and their focus on hardware features and continuing efforts to create positive feelings. For those readers who have seen other ads they would like to share, please send them to me.

iPad ad today






And here is an image that writers will soon convert into an ad.

Google glasses

About these ads


Filed under technology

4 responses to “Old and New Ads for Computer Hardware

  1. I’m loving it, Larry!!

    For more information see website: http://www.deborahmeier.com

  2. Pingback: Students Are 'Hacking' Their School-Issued iPads: Good for Them | Comm Labs Spider

  3. Pingback: Students Are ‘Hacking’ Their School-Issued iPads: Good for Them | STEM Readings

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